Marketing, Planning And Strategy

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Marketing, Planning And Strategy
  • Mã SP: AI0EB-07593
  • Giá NY: Liên hệ
  • Giá bán: Liên hệ
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  • Lượt xem: 1003
  • Tags: Bàn Map
Đơn vị tiền tệ
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  • Thành tiền
  • Hardcover: 935 pages
  • Publisher: South-Western Pub; 7 edition (June 23, 2004)
  • Language: English
  • ISBN-10: 075933871X
  • ISBN-13: 978-0759338715
  • Product Dimensions: 9.2 x 8.1 x 1.5 inches
  • Shipping Weight: 3.9 pounds
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Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
--This text refers to an alternate Hardcover edition.
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