Advertising and Promotion

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Advertising and Promotion
  • Mã SP: AI0EB-39853
  • Giá NY: Liên hệ
  • Giá bán: Liên hệ
  • Tình trạng:
  • Khuyến mãi:
  • Lượt xem: 4184
  • • Hardcover: 819 pages
    • Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (April 28 2005)
    • Language: English
    • ISBN-10: 0070939853
    • ISBN-13: 978-0070939851
    • Product Dimensions: 27.9 x 21.8 x 3 cm
    • Shipping Weight: 1.5 Kg
  • Tags: Bàn Map
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·         Hardcover: 819 pages

·         Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (April 28 2005)

·         Language: English

·         ISBN-10: 0070939853

·         ISBN-13: 978-0070939851

·         Product Dimensions: 27.9 x 21.8 x 3 cm

·         Shipping Weight: 1.5 Kg

While advertising is this texts' primary focus, Belch et al recognizes the evolution of the advertising industry and the fact that most organizations now incorporate much more than just advertising into their promotional program. The IMC perspective calls for a "big picture" approach to planning marketing and promotion programs and Belch aims to provide just that. The seamless integration of IMC perspective boxes and the new IMC planning sections that end each chapter, ensure that the text provides a complete and accurate picture of the role of advertising and promotion in today's business world.