Successful Marketing Strategy For High Tech Firms

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Successful Marketing Strategy For High Tech Firms
  • Mã SP: AI0EB-B002B
  • Giá NY: Liên hệ
  • Giá bán: Liên hệ
  • Tình trạng:
  • Khuyến mãi:
  • Lượt xem: 1200
  • Format: Kindle Edition
    File Size: 4255 KB
    Publisher: Artech House Publishers; 3 edition (May 31, 1995)
    Sold by: Amazon Digital Services
    Language: English
    ASIN: B002BWP7L2
  • Tags: Bàn Map
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  • Thành tiền
  • Format: Kindle Edition
  • File Size: 4255 KB
  • Publisher: Artech House Publishers; 3 edition (May 31, 1995)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B002BWP7L2
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.