business marketing

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business marketing
  • Mã SP: AI0EB-29907
  • Giá NY: Liên hệ
  • Giá bán: Liên hệ
  • Tình trạng:
  • Khuyến mãi:
  • Lượt xem: 1936
  • • Hardcover: 704 pages
    • Publisher: McGraw-Hill/Irwin; 4 edition (January 25, 2008)
    • Language: English
    • ISBN-10: 0073529907
    • ISBN-13: 978-0073529905
    • Product Dimensions: 10.3 x 8 x 1.2 inches
    • Shipping Weight: 3.1 pounds
  • Tags: Bàn Map
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·         Hardcover: 704 pages

·         Publisher: McGraw-Hill/Irwin; 4 edition (January 25, 2008)

·         Language: English

·         ISBN-10: 0073529907

·         ISBN-13: 978-0073529905

·         Product Dimensions: 10.3 x 8 x 1.2 inches

Shipping Weight: 3.1 pounds 

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.